Cabbage Patch Kids Playtime Fashions
Cabbage Patch Kids Playtime Fashions - Styles May Vary From Play Along
* Styles May Vary From Image
* Themed fashions for many occasions
* Each outfit comes with its own cool accessories.
* These stylish outfits are only for your Play Along Cabbage Patch Kid!
* Recommended Age Range 3+ Years
The original 1982 Cabbage Patch Kids license agreement with Coleco Industries was negotiated and signed by Schlaifer Nance & Company, the exclusive worldwide licensing agency for Roberts' company.
SN&C was responsible for originating the name, graphics and legend of the Cabbage Patch Kids, which were all created by SN&C president Roger Schlaifer and his wife, Susanne Nance Schlaifer. Following their signing of Coleco, Schlaifer Nance & Company signed over one hundred and fifty licenses for branded products ranging from the first children's diapers and low-sugar cereal to clothing, backyard pools and thousands of other children's products — generating over $2 billion in retail sales for 1984, alone. Total sales during the Schlaifers' tenure exceeded $4.5 billion. After SN&C sold its exclusive rights back to Roberts' company, rights to the dolls were acquired by Hasbro and a succession of other toy companies. While sales of the dolls and other licensed products declined precipitously after the sale, the dolls have become a mainstay of the toy industry, and one of the few long-running doll brands.